The Incredible Shrinking Newspaper
Since 2006 newspaper ad revenue has collapsed by 51.5%
- Newspaper readership has stabilized, but ad sales are down.
- Falling readership says a lot about the "stupid-ization" of society. People under 40 are near illiterates. Instead of taking time to read and think, they get news in 30 second sound bites from TV and radio.
I love the newspaper and always will. Yes the newspapers are run by liberal scum, but all media has a bias. Besides a newspaper is a different reading experience than the Internet. It would be a shame if papers died off.
This is the 25th straight quarter of ad revenue declines, according to the NAA. From 2006-2011, total newspaper ad revenues plunged 51.5% from $49.3 billion to $23.9 billion.
For 25 straight quarters, newspaper advertising revenues have fallen.
Online revenues continue to be a relatively small part of the overall business, representing 14.4% of total newspaper ad revenues in the third quarter of 2012. That’s up from 13.2% in the third quarter of 2011 reports Media Daily News.
The leftist media might be able to still affect the outcomes of election, but in the process the price of doing so has been their credibility; and by logical extension their customer base, and by further logical extension their revenue base. Lost credibility means fewer eyeballs which means fewer advertising dollars.
Recent polls show that fewer and fewer people trust the mainstream media, and for obvious reasons. The media's behavior during the 2012 election certainly did nothing to improve this situation, which means this revenue problem is only going to get worse.
Some of these institutions will forever be propped up as prestigious tax write-offs for the multi-national companies that own then. In fact, many newspapers would already be out of business were it not for a very patient parent company keeping them on life support. But as we saw with the death of "Newsweek," not every cow is sacred.Average daily circulation in the April-September period slid 0.2% for the 613 newspapers included in the semiannual study by the Audit Bureau of Circulations.
Sunday circulation for the 528 newspapers in Tuesday's report increased 0.6%. (usatoday.com)
Top 20 Newspapers
1. The Wall Street Journal —2,293,798 weekday (includes 794,594 digital editions); no Sunday edition.
2. USA TODAY —1,713,833 weekday (includes 86,307 digital editions); no Sunday edition.
3. The New York Times —1,613,865 weekday (includes 896,352 digital editions); 2,100,893 Sunday (includes 850,816 digital editions).
4. Los Angeles Times —641,369 weekday (includes 151,577 digital and 35,294 branded editions); 962,192 Sunday (includes 153,016 digital editions)
5. Daily News of New York —535,875 weekday (includes 146,605 digital and 5,435 branded editions); 655,647 Sunday (includes 146,289 digital and 49,103 branded editions).
6. San Jose (Calif.) Mercury News —529,999 weekday (includes 43,318 digital and 362,093 branded editions); 651,337 Sunday (includes 22,813 digital and 443,175 branded editions).
7. New York Post —522,868 weekday (includes 178,113 digital editions); 434,043 Sunday (includes 163,517 digital editions).
8. The Washington Post —462,228 weekday (includes 27,535 digital editions); 674,751 Sunday (includes 23,323 digital editions).
9. Chicago Sun-Times —432,455 weekday (includes 70,932 digital and 169,163 branded editions); 408,677 Sunday (includes 71,200 digital and 151,295 branded editions).
10. The Denver Post —412,669 weekday (includes 176,446 digital and 10,105 branded editions); 604,184 Sunday (includes 149,097 digital and 66,713 branded editions).
11. Chicago Tribune —411,960 weekday (includes 23,112 digital editions); 766,561 Sunday (includes 32,580 digital editions).
12. The Dallas Morning News —410,130 weekday (includes 64,788 digital and 152,997 branded editions); 700,649 Sunday (includes 64,774 digital and 339,409 branded editions).
13. Newsday of Long Island, N.Y. —392,989 weekday (includes 114,620 digital editions); 471,662 Sunday (includes 129,817 digital editions).
14. Houston Chronicle —325,814 weekday (includes 91,331 digital editions); 1,070,290 Sunday (includes 71,514 digital and 587,025 branded editions).
15. Tampa Bay (Fla.) Times —313,003 weekday (includes 13,610 digital and 81,059 branded editions); 379,375 Sunday (includes 12,672 digital editions).
16. The Star-Ledger of Newark, N.J. —311,904 weekday (includes 127,430 digital editions); 442,274 Sunday (includes 114,662 digital and 27,536 branded editions).
17. Star Tribune of Minneapolis —300,277 weekday (includes 65,802 digital editions); 578,657 Sunday (includes 42,172 digital and 59,912 branded editions).
18. The Philadelphia Inquirer —296,427 weekday (includes 43,224 digital and 59,474 branded editions); 468,559 Sunday (includes 59,661 digital and 23,018 branded editions).
19. The Plain Dealer of Cleveland —293,139 weekday (includes 73,630 digital editions); 449,363 Sunday (includes 73,162 digital and 60,223 branded editions).
20. The Orange County (Calif.) Register — 285,088 weekday (includes 15,273 digital and 109,237 branded editions); 387,547 Sunday (includes 7,236 digital and 85,671 branded editions).