"There is danger from all men. The only maxim of a free government ought to be to trust no man living with
power to endanger the public liberty." - - - - John Adams

Thursday, June 18, 2020

Aunt Jemima to be replaced by edgier and cooler Ant Eefa

The Aunt Jemima brand, acknowledging its racist past, will be retired

New York (CNN Business) Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi-owned company said in a statement provided to CNN Business.

The company's in-house marketing consultants have suggested to replace the brand with a cooler and edgier AntEefa (above) that conforms to the current truth about issues being reported today. The brand may further change without notice as more updates to the current truth about issues become available.


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