Chrysler loses $14,000 on each car sold
Fiat Chrysler Automobiles Chief Executive Sergio Marchionne has a request for potential buyers of the automaker's Fiat 500e electric car: Don't buy it. He's tired of losing money.
Speaking at a conference in Washington on Wednesday, Marchionne said Tesla Motors Inc was the only company making money on electric cars and that was because of the higher price point for its Model S sedan. Decrying the federal and state mandates that push manufacturers to build electric cars, Marchionne said he hoped to sell the minimum number of 500e cars possible.
"I hope you don't buy it because every time I sell one it costs me $14,000," he said to the audience at the Brookings Institution about the 500e. "I'm honest enough to tell you that," reports Reuters News.
The gasoline-powered Fiat 500 starts at almost $17,300 including delivery charges, while the 500e starts at $32,650 before federal tax credits. Consumers are not willing to pay a price that covers Fiat's costs so it loses money on the 500e.
Through April, the automaker sold 11,514 of the 500 cars in the United States this year, down about 15 percent from the same period last year. The company does not break out 500e sales.
"I will sell the (minimum) of what I need to sell and not one more," Marchionne said of the 500e.
Chrysler filed for bankruptcy in 2009 and received a U.S taxpayer-funded bailout. Italy's Fiat took over the U.S. automaker at the time and completed the buyout earlier this year.
"If we just build those vehicles, we'll be back asking ... in Washington for a second bailout because we'll be bankrupt," Marchionne said of electric cars.
|Don't Buy My Car|
Fiat Chrysler Automobiles Chief Executive Sergio Marchionne
|Democrat car designed by and for Liberal Weenies.|
General Motors (aka - Government Motors) and their EN-V–the Electric Networked Vehicle. The Socialist Democratic Party is ordering businesses and the people to drive only cars approved by "The Party."
|Only buy cars approved by the Party.|