Corporate Big Brother is Watching You
Verizon DVR will have cameras and microphones that can see and hear what you’re doing and saying while watching TV
- Big Brother government is already reading your Verizon e-mails and recording your Verizon cell calls and text messages. Now the government will be able to tap into Verizon cameras in your living room.
- And the brain-dead Sheeple of America say nothing.
Google TV, Microsoft, Comcast, and now Verizon have all submitted patent applications to create televisions and DVRs that will watch you as you watch TV.
Business Insider reports that earlier this month, news came out that Verizon applied for a patent to create a DVR sometime in the future that has cameras and microphones that can see and hear what you’re doing and saying, while watching TV. Sounds, actions, food choices, and your ethnicity -- all tracked by the DVR -- will influence what you see in your commercial breaks.
According to the patent application, here are the ways you can be targeted:
If your DVR hears you getting frisky on the couch, it will input terms like "romance, love, cuddle" into the system and play "a commercial for a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers, a commercial including a trailer for an upcoming romantic comedy movie."
"Additionally or alternatively, if detection facility 104 detects that a couple is arguing/fighting with each other, advertising facility 106 may select an advertisement associated marriage/relationship counseling."
Your DVR will be able to know what kind of beer you’re drinking: "If detection facility 104 detects a particular object (e.g., a Budweiser can) within a user’s surroundings, advertising facility 106 may select an advertisement associated with the detected object (e.g., a Budweiser commercial)."
If you seem stressed, to be considerate the DVR will show you an ad for "aromatherapy candles."
The DVR will also build a profile about you, picking up on your "preferences, traits, tendencies."
While some in the media have gone crazy at the idea of a Big Brother-like device entering your living room, Verizon thinks that this is an overreaction. According to a statement sent to BI, "Articles focusing on what is a patent application were highly speculative. Verizon has a well-established track record of respecting its customers’ privacy and protecting their personal information. As a company that prizes innovation, Verizon takes pride in its innovators whose work is represented in our patents and patent applications, but such futuristic patent filings by innovators are routine."
A source familiar with the Verizon patent process told Business Insider that given the other contenders, it’s very remote that Verizon would win the bid.
In fact, according to the patent’s transaction history, the application was given a non-final
New DVR from Verizon will spy on you inside your home.
"Google TV, Microsoft, Comcast, and now Verizon have all submitted patent applications to create televisions and DVRs that will watch you as you watch TV.
Judge Napolitano: "Tell the Orwellians at Verizon to Go Take a Hike"
|The Verizon Detection Zone|
Your living room becomes ground zero for 1984.
Verizon patents targeted advertising that watches TV viewers
The new patent describes how targeted ads can be sent to TV viewers based on information collected from infrared cameras, microphones and other devices that capture the conversations and moods of the people watching.
Some might see this as an invasion of their privacy, or yet another case of “Big Brother is watching,” but the capability to closely monitor personal conversations and send ads based on overheard keywords could hold enormous marketing potential.
Verizon has filed a patent application for targeting ads to TV viewers based on information collected from infrared cameras, microphones and other devices that would be able to detect the current conduct and mood of the people watching reports Broadcast Engineering.
Called Verizon Detection Zone, the system would pick up conversations, people, objects and animals that are near a TV. For example, if the system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room.
Again, the privacy implications of the patent application are huge, and there is no indication that it would pass muster with television viewers or the government. No mention is made of user privacy in the patent application.
If the couple utters words that indicate they are cuddling, they would receive ads for “a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers” or commercials for romantic movies, Verizon said in the patent application.
Verizon’s application is titled “Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User.”
Verizon proposes scanning conversations of viewers that are within a “detection zone” near their TV, including telephone conversations. “If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words,” Verizon said in the patent application.
The company said the sensors could also determine if a viewer is exercising, eating, laughing, singing or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room.
“If detection facility detects that a user is playing with a dog, advertising facility may select an advertisement associated with dogs (e.g., a dog food commercial, a flea treatment commercial, etc.),” Verizon wrote.
Several types of sensors could be linked to the targeted advertising system, including 3-D imaging devices, thermographic cameras and microphones, according to the patent application.
Officials at Verizon declined to comment about the patent application, which was filed in May 2011. The U.S. Patent & Trademark Office published it last week.