"There is danger from all men. The only maxim of a free government ought to be to trust no man living with
power to endanger the public liberty." - - - - John Adams

Monday, January 2, 2012

BIG BROTHER says no dessert for you!

Corporate Big Brother
Intel and Kraft's technologies rely on high-end computers 'looking' at consumers via a webcam, and reading details such as their ages, gender and how long they have remained in front of the machine.

1984 - Kraft Foods uses a biometric reader to scan the face of every customer who comes to their machine

A vending machine that gives out free puddings to adults, but none to children sounds like something right out of George Orwell's 1984.
The iSample machine, a collaboration between Kraft and Intel, is designed to do exactly that - and is currently under trial in Chicago and New York.

The machine uses a biometric scanner to 'read' the age and gender of people standing in front of it, and will serve adults, but refuse children.

The two machines are on trial in Chicago's Shedd Aquarium and New York's South Street Seaport.  The iSample is designed to offer free samples of Kraft's new Temptations jelly - a dessert marketed at adults.

The scanner uses biometric data to 'guess' the age of people standing in front of it, dividing adults into four 'age brackets'.

Kraft says, 'It cannot identify an individual, no images are stored, and no personal information is collected.'  (At least not yet!)

It is just a matter of time until the data is stored for future use.  The excuse will be the company will want to better target the needs of their customers.  But what will happen is so-called "independent" companies will also be acting as agents for all levels of law enforcement.  The collected data will be viewed by police in real time or become easily available to them through a search warrant or subpoena.

The machine can 'read' the age and gender of anyone in front of a vending machine.  The manufacturer has also worked with brands such as Gillette, Adidas and Harley Davidson on similar technologies.

(UK Daily Mail)

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