'The Walking Dead'
- Mid-Season Premiere Delivers 15.8 Million Viewers; Outperforms Winter Olympics in the key ratings demographic of Adults 18-49.
By Sunday night I had overdosed on Olympic ice prancing. Enough was enough. So I naturally switched over to the best show on TV today - The Walking Dead, and I was not alone. Personally I was hoping AMC would feed ice skaters to zombies. But it was not to be.
AMC’s returned Sunday night with the mid-season premiere of its fourth season, delivering 15.8 million viewers and 10.4 million adults 18-49. It was the #1 telecast for the night among adults 18-49, including the Sochi Winter Olympics.
continues to be the #1 show on all of television among the coveted 18-49 demographic. With time-shifted playback, last night’s premiere should exceed 20 million viewers.
“With a number of high-profile choices on television last night, for to deliver record ratings is remarkable. Thanks to the fans, who have been so supportive of this show in so many ways. We share your passion for this world,” said Charlie Collier, AMC president. “Thanks also to the terrific team of writers, starting with Scott Gimple and Robert Kirkman, who with our outstanding executive producers, cast and crew pour their hearts into this series, always with the fans in mind. I speak for everyone at AMC in expressing my sincere appreciation and our shared excitement for the journey ahead. Chocolate pudding for all!”
Following the 9 pm premiere of The , AMC presented Talking Dead at 10 pm, which became the highest premiere in series history with 5.9 million viewers, including 3.9 million adults aged 18-49.
Hosted by Chris Hardwick, Talking Dead features Hardwick and fans, actors, producers and other TV enthusiasts, discussing and dissecting that night’s Dead premiere. The mid-season premiere featured guests Greg Nicotero and Dania Gurira.
See more at TV by the Numbers.