.

NEWS AND VIEWS THAT IMPACT LIMITED CONSTITUTIONAL GOVERNMENT

"There is danger from all men. The only maxim of a free government ought to be to trust no man living with
power to endanger the public liberty." - - - - John Adams

Sunday, February 23, 2014

Savage dominates Hannity in key markets



Independent Conservatism
  • Hannity recently lost major radio stations around the country to independent Conservative Dr. Michael Savage.
  • While Hannity has his uses he is too conventional.  He fails to see that 70% of the entire so-called "Conservative" movement is actually authoritarian socialist and is working to build a centralized Marxist re-distributive Police State where we can all be "safe" under the watchful eye of Big Brother.


Sean Hannity has long been right-wing radio's dominant silver medalist, second only to the untouchable Rush Limbaugh. So when Michael Savage, his new competitor in afternoon drivetime, started throwing punches in the hopes of ginning up a public feud, Hannity demurred.

But now the first month's numbers are in, and in at least five of nation's largest markets, Savage is not only beating Hannity -- he's trouncing him.

In January, in the coveted 25-to-54 year-old demographic, Savage beat and in some cases doubled Hannity's average quarter-hour (AQH) audience, according to new Nielsen numbers provided by an industry insider reports Politico.


In New York, Savage's program on WABC averaged 9,500 AQH for 25-54, while Hannity's WOR program averaged just 5,000. In Dallas, Savage's WBAP program averaged 3,600 to Hannity's 1,900 on KSKY. In San Francisco, his KSFO program averaged 3,700, almost doubling Hannity's 2,000 on KNEW. In Detroit, his WJR-AM program had a 4,200, more than five-times Hannity's 800 on WDTK-AM.

To be fair, there are some markets where Savage and Hannity's programs don't run head-to-head, due to delays. In Chicago, Savage outperformed Hannity 3,800 to 1,700, but that was due in part to the fact that his show (on WLS) is delayed until 6 p.m., whereas Hannity's (on WIND) airs live at 2 p.m.

Hannity also continues to command a far larger national audience, with more than 13.25 million listeners per week to Savage's 5.0 million, according to the latest data from Talkers, the industry trade publication. Hannity is broadcast on roughly 500 stations, Savage is broadcast on roughly 200 stations.

In an email to POLITICO, Savage attributed the victory to his "higher education" and the show's attention to subjects beyond politics.

"Sean never had any real competition until I moved into drivetime," Savage wrote. "Sean, being a Republican lifer, has marginalized himself. His audience has discovered what my audience has come to expect over the past 20 years. Obama and Congress are not the sun, the moon and the stars. There are galaxies of subjects out there. My higher education and home-spun humor, bashed by Hannity, apparently appeals to the masses."

Such jabs are typical for Savage, who has often punched up against Hannity, one of the dominant names in conservative talk radio. In an interview with our colleague Mackenzie Weinger last month, Savage took a direct shot at Hannity's intelligence, saying the Fox News host "has no education" and "doesn’t have the capacity to go beyond the Democrat-Republican talking points."







































Talkers.com

No comments: