"There is danger from all men. The only maxim of a free government ought to be to trust no man living with
power to endanger the public liberty." - - - - John Adams

Friday, February 12, 2016

1984 - TV watches you watching TV

Big Brother is in Your Living Room

(UK Independent)  -  The BBC is pressing ahead with plans to utilise new facial coding technology – revealing viewers’ subconscious “emotional attachment” to programmes – after running successful trials.

Developed by a British start-up, CrowdEmotion, the technology uses cameras to record individuals’ expressions and actions.
Facial movements are recorded on a second-by-second basis and the results are divided into six possible emotions: sadness, puzzlement, happiness, fear, rejection and surprise.
The cameras allow researchers to measure the often subconscious responses people have to visual content. 
CrowdEmotion is working with the Insight division of BBC Worldwide, the corporation’s commercial wing, on projects which could be used to help the BBC gauge how viewers react to particular programmes.
A pilot experiment, measuring 5,000 people’s conscious and subconscious emotional responses to marketing campaigns on the BBC.com website – from clients including HSBC – has proved a success, BBC Worldwide said.
The BBC wanted to discover if audiences would respond more positively to content which was clearly labelled as originating from a commercial brand. 
Facial coding showed a 77 per cent increase in “explicit positivity” towards the brand’s advertising and a 14 per cent increase in “subconscious positivity” when it was clearly marked as sponsored content.
The BBC’s advertising division said the technology “enabled us to find out the emotional response of each person and how they truly felt about the content they were viewing, rather than just relying on traditional analytics such as dwell time and page views”.
Read More . . . .

Verizon's New DVR Will Spy On You

CIA To Spy On You Through TV, Appliances

More and more personal and household devices are connecting to the internet, 
from your television to your car navigation systems to your light switches.

"It was terribly dangerous to let your thoughts wander when you were in any public place or within range of a telescreen. The smallest thing could give you away. A nervous tic, an unconscious look of anxiety, a habit of muttering to yourself--anything that carried with it the suggestion of abnormality, of having something to hide. In any case, to wear an improper expression on your face...; was itself a punishable offense. There was even a word for it in Newspeak: facecrime..."..

George Orwell
1984, Book 1, Chapter 5

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