Communism in Action
China will replace popular TV entertainment with so-called "healthy" programming of Communist Party songs and state controlled news
The State Administration of Radio Film and Television (SARFT) crackdown on freedom comes days after senior Communist Party leaders said cultural reforms were needed to "balance" the nation's increasingly speedy adoption of a market economy.
It also follows a SARFT edict last month forcing hit talent show "Super Girl" off the air after a six-year run.
Much like its US counterpart, "Super Girl" – launched in 2004 – proved an instant hit, attracting hundreds of millions of viewers, turning some of its contestants into celebrities, and attracting millions in advertising reports the UK Telegraph.
Under the order, SARFT said the nation's leading 34 satellite broadcasters would be barred next year from airing "excessive entertainment" and forced to show at least two hours of news each evening, the official Xinhua news agency said.
Broadcasters would be encouraged to air programs promoting "harmony, health and mainstream culture".
China's provincial level satellite broadcasters, which official data show reach about 95 per cent of the population of 1.3 billion, have in recent years been pushing to air more attractive shows as a means to sell advertising time.
In January, the southwestern megacity of Chongqing ordered its Chongqing Satellite Television channel to replace popular sitcoms with programming featuring Communist-era songs and classic revolutionary stories, state media said.
|Good thinking will be rewarded. Bad thinking will be punished.|
For more on this story