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NEWS AND VIEWS THAT IMPACT LIMITED CONSTITUTIONAL GOVERNMENT

"There is danger from all men. The only maxim of a free government ought to be to trust no man living with
power to endanger the public liberty." - - - - John Adams

Sunday, July 24, 2011

The death of network TV


True Blood on HBO ranked #40 in ratings out of 130 programs in the United
States beating out dozens and dozens shows offered by the "major" networks.

Freedom of programming and true consumer choice in the market place is slowly killing the old monopoly of the network giants


By Gary;

As a fan of television I usually scan the weekly Nielsen ratings published in the Los Angeles Times.  I am always interested in how well my favorite shows are doing and checking to see which ones are headed for cancellation.

But this last week was different.  Very different.

For the first time I noticed that the Times had published in one list the combined ratings of the so-called broadcast network shows and those on cable TV.  And that list spells the doom of the old system of the major TV networks.

THE #8 SHOW IN AMERICA:   I was staggered that the #8 show in the United States was "Pawn Stars" on The History Channel.  Moving down the list I saw the #12 show was "The Closer" on the cable channel TNT.  The #15 show was "American Restoration" also on The History Channel.  The #16 show was "Baseball: Home Run Derby" on ESPN

I was floored.  20% of the top 20 shows in America were on cable.  It is amazing what a free market in entertainment can do.
Pawn Stars from The History Channel came in as the
#8 rated TV program in the U.S. last week.


Now I do come from an era when there were only three networks.  Then along came Fox.  Suddenly one of the three major network's shows would be coming in fourth place in their time slot.  But things have advanced.  My children have known nothing but cable TV.  The fact that one channel calls itself ABC has no meaning to them.  In their minds ABC is on an equal footing with the Food Channel, and that is starting to be reflected in the ratings.

Here are the combined ratings for the networks last week.  (I tried to get an L.A. Times link for the reader, but that is not available.)

Ratings are for the week of July 11 - 17.

  • 6.04 million   -   CBS
  • 5.23 million   -   NBC
  • 5.04 million   -   FOX
  • 4.66 million   -   ABC
  • 3.32 million   -   Univision
Yes Univision.  The times they are a changing.

20% of the top 50 shows are cable

The major networks still dominate the top 50 programs, but they are slipping away week by week.  Freedom of choice for viewers has imploded the old model. 

A look at the top 50 programs in the U.S. shows the major inroads being made by the cable TV channels.  Again, 20% of the top 50 shows were cable channels.

Here is the breakdown:  History Channel (3 shows); TNT (2 shows); USA Channel (2 shows); HBO (1 show); Nickelodeon (1 show) and ESPN (1 show).

Spanish Language Programming:   An interesting note.  The Spanish language cable channel Univision was listed in the Nielsens and they are starting to kick ass.  Out of the 130 programs on this list, Univision first came in at #56 with "Pequenos Gigantes" beating many major network programs.  Going down the list Univision productions continued to appear passing many English language shows.

The next part in the information - entertainment revolution in TV is the internet.  Consumers are not only selecting the show they want, but the time and location they choose to watch it.

For better or worse the news and entertainment monopoly of the giant networks is dead.  

The Closer from the TNT Channel was the #12 ranked show in the U.S.

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