Left wing group given $500,000 grant to help work Obamacare into TV and movie scripts
If you’re sick and tired of TV news broadcasts spewing pro-Obamacare propaganda, get ready to be inundated with even more progressive health care proselytizing in the dramas and comedies that follow those news shows.
For this you have the left-wing California Endowment to thank. The radical philanthropy is in the news because it is funding Obamacare public outreach efforts.
As Newsmax reports, the Obama administration is “turning its focus on prime time television series, using the influential platform and the power of celebrity to spread the word about its healthcare initiative.”
With the White House’s blessing, the University of Southern California’s Annenberg Norman Lear Center, which has something called a “Hollywood, Health & Society program,” has accepted a $500,000 grant from the left-wing California Endowment to help TV producers condition the masses into supporting Obama’s Soviet-style health care program.
USC will aim to keep producers, writers, and directors up to speed so they can incorporate the latest information into their storylines. It will also generate public service announcements to match the TV shows’ storylines.
“Our experience has shown that the public gets just as much, if not more, information about current events and important issues from their favorite television shows and characters as they do from the news media and online resources,” said Martin Kaplan, who heads the USC program, in a statement. “This grant will allow us to ensure that industry practitioners have up-to-date, relevant facts on health care reform to integrate into their storylines and projects.”
Half of the funding will be devoted to Spanish-language programming.
The USC program's advisory board contains several influential television executives, Deadline Hollywood found. Among them Jennifer Cecil, co-executive producer of "Hostages," Vince Gilligan, creator of "Breaking Bad" and Chris Nee, the executive producer of Disney Jr.'s "Doc McStuffins."
They join several high profile actors and actresses who have stepped up to lend their names and time to promoting the Obamacare message to a mass audience. Most recently, Academy Award-winning actress Jennifer Hudson completed a viral parody video of the popular "Scandal" series, which is set in a fictional White House, for Will Ferrell's "Funny or Die" online spots.
In July, a group of celebrities, including Hudson, visited Washington to meet with the president and his staff and to learn what they could do to assist in advance of the program's rollout, The Hollywood Reporter, said at the time.
"The president stopped by the meeting to engage artists who expressed an interest in helping to educate the public about the benefits of the health law," a White House official told the Hollywood Reporter. "The reach of these national stars spreads beyond the Beltway to fans of their television shows, movies and music—and the power of these artists to speak through social media is especially critical."