The Washington Post appears to be facing an existential crisis.
The troubled left-wing newspaper, which is owned by former Amazon CEO Jeff Bezos, has reportedly seen its traffic crater by nearly 90 percent since 2021.
It has also seen a considerable decline in revenue despite Bezos making clear that he will not subsidize its losses.
Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021.
That month, the Post briefly reached a high of around 22.5 million daily active users following the attack.
But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.
Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic.
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